If you’ve decided to leverage Facebook’s vast social features to market your business, then you’ve already made a smart move—58 percent of the U.S. adult population has a Facebook account and the website’s ability to inspire community dialogue makes it the ideal place to cultivate customers.
But making an account and leaving it idle won’t do you much good; if you truly want to maximize the benefit of the country’s most popular social media site, you’ll need to take advantage of the “boost post” feature, which allows you to pay to get your content seen by more people. Check out our tips for making your boost a success:
1. Know What You Want: To get your money’s worth, you need to have a specific goal in mind that will allow you to better target your post. Do you want to increase your company’s brand awareness? Start a dialogue within your customer base?
2. Get Your Audience Right: The boost feature allows you to set parameters for who will see your post, including age, sex, location and interests. To get the best results, make sure you’re really targeting the right people. For instance, if you’re running a real estate business, 16 year olds probably aren’t your right audience. One idea is to create a lookalike audience based on people who have already shown interest in your business’s page.
3. Understand Special Ad Categories: There are more restrictions these days when it comes to advertising on social media. If your ad deals with Credit, Employment, or Housing, you are not allowed to limit certain demographics. For instance, if you are trying to reach home buyers, the targeting capabilities must include both genders, ages 18-65+, and a 15 mile radius from a selected location. Don’t worry though, you are still able to add in certain detailed targeting, such as new home interests.
4. Be Patient: While you might be eager to get your post in front of as many eyes as possible as soon as possible, it’s best to give your post some time to get organic reach before you use the boost feature. Social media experts recommend waiting at least six hours.
5. Make Great Content: All the advertising dollars in the world won’t do you any good if the content you’re pushing for is flat or non-compelling. Make sure that the post you’re trying to boost is well-written, easily readable and correspondent to the audience you want to attract.